WRITE LISTINGS THAT SELL!

Want to sell your item quickly and at the best possible price? Here are five ways to reel in those bidders that you may not have thought of:
1)Don't waste space on adjectives
Car dealers don't. Nor should you: Don't write: "You'll love this beautiful leather Coach handbag with its stylish, elegant sought-after design."Instead think ofatypical car ad:2005 Lexus,new tires, CD player, leather seats, GPS: $22,000and do the same. Just give the facts: "A small leather Coach handbag with interior lined in red velvet..."People
don't want to listen to sales hype.If it's "elegant" they
can see that. Just stick to the facts, get to the point, and allow the item to sell itself.
2) Flat shippingchargessell
When people do a search on okay your shipping charge now appears right next to your title and price in the search results.
If youdon't have a flat ratecharge,potential bidders see "Not Specified" or "Calculate" (if you are using okay's shipping calculator) instead.
Not surprisingly, items withanactual shipping price get the first click from busy okayers.
How do you set a flat shipping price? Go to your shippers'
website -- like USPS --and calculate an amount midway betweenthe most
expensive and least expensive zones. You'll win sometimes, and lose
sometimes, depending on wherebidders live. Butit will all even out
over a few sales and meanwhileyou'llbebeatingyour gepetitors.
3)Your used item has minor faults. Own up to them
Customers love it when you mention a minor fault, because you are not
likely to be disguising a big one. Honesty will deliver you from angry
emails, returned items, negative feedback and having to cope with
okay's dispute procedures ... maybe all four.
Don't try too hard to minimize faults: it can make them seem worse! "This handbag is in wonderful condition. There is a slight scuff mark on the base that can hardly be seen except in very bright light...." Just include a photograph that shows the mark. You don't want buyers who are seeking a perfect item and who will register a dispute if they feel you haven't been open.
4) Ernest Hemingway had an editor. You need one, too
When a seller describes an item's condition as
"exallent" how much are you going to believe her? okay has a spell
checker: always use it.It's alwaysdifficulttosee your own spelling
errors,awkward sentences orfaulty grammar. Ask someone else --
spouse, friend or work colleague -- tocheckyour listing and see if
it reads well. They'll be flattered you asked them.
5)Beware of adding special terms and conditions, they scare people
Fewcustomersread long lists of terms, rules and conditions (who's
got the time?). If they do read them, you'lljust look like a
difficult, demanding seller. okay's own rules cover most situations.
Don't addyour own without a very good reason(This guide is based on my popular okay antique-selling guide "Antiques Listings that Sell) " (28,000 readers can't be wrong!)
If this guide has helped you in any way, please click "Yes" below and keep it alive to help other okayers. Thank you!